In the last thirty years management literature has paid a lot of attention to studies on the standardization of international marketing. Especially marketing program standardization is thoroughly examined. Only in the last ten years more attention is paid to the standardization of marketing processes. However, there still is little evidence for a (positive) relationship between marketing standardization and business performance. Therefore at the Vrije Universiteit Amsterdam a Benchmark Study has been developed to investigate if standardization of International Marketing Strategies will improve performance. Companies from the following four industries were included in this study: Consumer Electronics, Multi Media, Fast Moving Consumer Goods and Pharmaceuticals. This paper focuses on the Consumer Electronics industry. The main objective of this paper is: To provide insight in the extent of standardization of European marketing programs and processes in the consumer electronics industry and the differences between higher and lower performers in standardization level and perceived best marketing practices.